Week 33 · 10–16 August 2026 · 10. August 2026

I wanted to launch. Instead, I moved in.

Week 9 of my public experiment

I wanted to finish The Existonomist and let it out into the world. The week turned into housebuilding: review, transcreation, backup, glossary. Today a website is a small piece of software. And being public is not a launch. It is a house you live in — and a house needs pipes, wiring, valves, and a few labels on the fuse box.

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1 · What I expected

  • Finish and publish The Existonomist website.
  • Lift the English and Spanish versions beyond translation and into proper transcreation.
  • Clear a few remaining technical bits from the workbench.

2 · What really happened

  • The website went live at existonomist.com and existonomist.de. The week still stayed in maintenance clothes.
  • Three translation audits made the crack visible: English and Spanish were still too often translated. The thought had not fully crossed the border.
  • While I was tightening screws, new rooms opened: for Misthos, for One Tax, and for a backup that keeps going when I do not.

3 · What this week did to me

01

Review became a house rule

The review work of the past weeks stopped being a task and became a house rule. From now on, every new week needs a glossary check, a hover check, and a source check. A term I do not explain is a hole in the wall. A source I do not verify is a loose cable under the floorboard.

This is where Existonomy becomes practical for me. Public reputation has to be inspectable. Attention alone is too thin. It shines for a second, then it leaves dust on the shelf.

Is this more administrative work? Yes. Of course. Nobody dreams of labelling pipes. But without it, the house fills with content rubble. And I have no wish to live in a nicely painted landfill.

02

Transcreation has to carry the thought

I do not want my thinking to get stuck in one language. That is why my websites exist in German, Spanish, and English. I had all three versions reviewed. The result was not dramatic. Worse: it was clear.

English and Spanish still sounded too often like German had put on a better coat. Too much attention went into correct words. Too little went into the voice that a reader in that language would actually hear.

A good translation moves words across. A good transcreation carries the thought across and lets it stand on its own feet there. That is the work now.

On the One Tax page there is a feedback button. You can open the page in review mode and tell me what feels round to you and what still knocks against the doorframe. Or we talk directly. Then I record the conversation and learn from how I speak when I am not polishing sentences. That is how the other languages will become more natural, step by step.

03

A window in the house, or already an extension?

On the Existonomy site I started to explain One Tax: what it is, why it might carry, and how it calculates. A converter for each European country is already standing on the workbench. The next step is a comparison calculator, so you can see how your own situation might look in a One Tax country.

The pie charts became rounder and easier to read. Small thing. Big difference. If a reader has to squint, the idea has already lost its shoes in the hallway.

At the same time, Misthos began to open another room. We are considering offering the whole distribution and accounting logic free of charge. Misthos should become a standard for collaboration: fairness, partnership, democracy, transparency. In money relationships, that should not be exotic furniture. It should be the table.

4 · What I take from it

  1. Being public is maintenance, not a launch.
  2. Transcreation carries the thought, not the words.
  3. Windows and doors show what is coming before you let it into the house.

Difference

I expected completion and publication. What arrived was care: review rules, transcreation audits, backup, glossary work. The two belong together. A house can be opened before it is fully quiet in the walls.

Outlook

Week 34 will show whether the new walls hold: the first week with review as a fixed rule, the first versions at transcreation level, and the new horizons under everyday conditions.

Next hypothesis

A public venture only holds when maintenance has the same rank as strolling through the front door.

5 · Further trails

Reading

  • →
    Content Inventory and Auditing 101 — Nielsen Norman Group

    A short NN/g guide: an inventory collects, an audit checks. It fits this week’s house rule because content only becomes livable when someone finds the loose cables.

    Review wurde zur Hausregel

  • →
    Corporate freedom and responsibility — Gebhard Borck at t2informatik

    Gebhard’s guest article on freedom, responsibility, and companies without the command reflex. A trail into the question of how collaboration holds when people do more than deliver hours.

    Fenster im Haus oder gleich Anbau?

  • →
    How to Take Smart Notes — Sönke Ahrens

    Sönke Ahrens explains the Zettelkasten through Niklas Luhmann: one thought per note, cleanly connected. Reading for anyone who knows that care is not the same as filing things away.

    Review wurde zur Hausregel

  • →
    The Transcreation Continuum — Nina Sattler-Hovdar

    Nina Sattler-Hovdar treats transcreation as craft between translation and writing. That is exactly where the work starts when a thought has to change language without losing its bones.

    Transcreation trägt den Gedanken

  • →
    One Tax

    The English One Tax page explains the idea: a very small charge on money movements, with calculator and images. A window into the Existonomy workshop.

    Fenster im Haus oder gleich Anbau?

People & Partners

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    Nina Sattler-Hovdar

    Nina Sattler-Hovdar is a central voice on transcreation. Her work is about effect, tone, and language as a bridge, not a word conveyor belt.

    Transcreation trägt den Gedanken

  • →
    Tiago Forte

    Tiago Forte stands for the second brain approach: thoughts out of the head and into a system that can find them again. Order as workbench, not as a wall of cabinets.

    Review wurde zur Hausregel

  • →
    Francois Zietlow

    Francois Zietlow’s public profile points to work on focus, teams, and co-working. A trail to the conversations where terms first get a usable handle.

    Transcreation trägt den Gedanken

  • →
    Gebhard Borck — Expert Marketplace profile

    Gebhard’s speaker profile shows the public stage: strategy, organisation, straight talk. It gives a trace of the tone The Existonomist grows from.

    Woche 9 meines öffentlichen Experiments

  • →
    Wolfgang Pfeifer

    Wolfgang Pfeifer appears in the From Hours to Impact team. The trail leads toward creating effect instead of counting hours, close to this week’s building site.

    Fenster im Haus oder gleich Anbau?

Sources & Trails

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    Misthos

    Misthos shows fair revenue sharing from day zero. No gut-feel settlement after the fact: a shared cashbook before money tests the friendship.

    Fenster im Haus oder gleich Anbau?

  • →
    Incorruptible — Eric Ries

    Eric Ries’ book page at Simon & Schuster: why good companies can go bad and which rules may make them more durable. Reading for blueprints beyond the next quarter.

    Fenster im Haus oder gleich Anbau?

  • →
    From Hours To Impact — paperback

    The paperback From Hours To Impact leads into work on value instead of time tracking. For anyone who suspects that hours are often only the measuring tape, not the house.

    Fenster im Haus oder gleich Anbau?

  • →
    How to build a company that withstands any era — Eric Ries on Lenny’s Newsletter

    Lenny Rachitsky’s conversation with Eric Ries turns around companies that can survive different eras. A trail to governance, incentives, and the question of what remains after the start.

    Fenster im Haus oder gleich Anbau?